The greatest expo in history is coming. and that's where Kenyan exporters are going.
Discussing EPC's digital communication goal for its stakeholders' effective participation at the Expo 2020 Dubai UAE.
The Expo 2020 Dubai UAE is coming, with painstaking efforts being made to ensure that the entire series of showcases and events (to promote international, multi-stakeholder trade) is a magnificent success.
The Kenyan government, through Export Promotions Council (EPC), and on behalf of the country's local businesses, has secured for its entrepreneurs the opportunity to market and sell their goods and services at the expo.
To this end, EPC is mandated to promote this once-in-a-lifetime opportunity to all Kenyans, many of whom consume most of their communication content via digital devices. This means that designing and effectively executing a digital communication strategy is important.
Therefore in light of committing to reflect the Expo 2020 Dubai UAE agenda, EPC's digital communication goals to onboard Kenyan stakeholders to participate at the expo should be the same as the Expo themes: